Everything is changing... again... but how can we tell fact from hype? Will your brand die if you don't adapt? Will the crack down on data collection and the 'rise of the Chatbots', pave the way for the end of the world as we know it?
The short answer is no. Some things are more important than jumping on the latest trend, and for me it is time to focus on people and delivering a quality service. Because it’s only when we get that right and are truly ready for today, that we can be ready for the world of tomorrow.