CASE STUDY: STRAND PALACE

The Strand Palace Hotel is situated in the heart of London, where the City meets the West End. With over 800 bedrooms, the Strand Palace has been welcoming guests since 1909. But in one of the most competitive industries in the world, and with increasing third-party commission costs, discover the digital strategies we used to lower the cost per room and increase direct room bookings - including current trends and recommendations for hoteliers!