Let us tell you a story.
There are stories — and then there are engineered stories. Stories talk. Engineered stories move. Stories are noise. Engineered stories are memorable. Thrilling. Unskippable.
At Entroxy, we engineer stories people resonate with. Because when you engineer stories, you start with data. Facts. Real stuff that real people give a damn about. You test and then test some more. Sometimes, you even start over. Only then do stories become engineered stories worth telling.
Our story engineering process.
Start with people. Always.
Identify real-life behaviours before making any assumptions. Understand the world before putting pen on paper. Find the truth worth telling.
Develop a data-first strategy.
Find a strategic approach based on one thing: reality. Strategy isn't a deck. It's a summary of what's happening out there and how we are going to stand out. Meaningfully.
Engineer a story worth telling.
Bringing insight to life through compelling creative. Constantly adjust, revise and experiment for best results. What works now can change in the future.