There are stories - and then there are engineered stories. Stories talk. Engineered stories move. Stories are noise. Engineered stories are memorable. Thrilling. Unskippable.
At Entroxy, we engineer stories people resonate with. Because when you engineer stories, you start with data. Facts. Real stuff that real people give a damn about. You test and then test some more. Sometimes, you even start over. Only then do stories become engineered stories worth telling.
Engineering stories worth telling.
Our Story Engineering Process.
Assess and optimise.
Continually adjust, revise and experiment for best results.
Engineer a story worth telling.
Bringing insight to life through compelling creative.
Develop a data-first strategy.
Find a strategic approach based on one thing: reality.
Start with people. Always.
Identify real-life behaviours before making any assumptions.